Lysandra Weber‘s clothing line, geekchicfashion, caters to the modern woman who wants to feel comfortable and confident, while also showing off her personality.
Lysandra Weber worked in a corporate marketing department for 12 years before she got fed up with searching in vain for office clothes that were both flattering and comfortable. “I have a very hourglass [shaped] body,” she says. “I just wanted comfortable skirts.” She launched
geekchicfashion in 2014 with a vision of creating professional styles that were modern, comfortable and confidence-boosting. “I understand how fashion affects how women feel about themselves,” Lysandra says.
Lysandra makes all of geekchicfashion’s clothes by hand in her home studio just outside of Pittsboro. She focuses on edgy and unique styles that follow current fashion trends but give a discreet wink to her own “inner geek,” with ideas inspired by science and math. “It’s called ‘geekchic’ because all of the styles have a subtle geekiness to them,” she says.
The “Summation Skirt” features brightly colored plus signs while the “Bioluminescence Skirt” has splashes of bright color inspired by the natural phenomenon of living creatures that glow in the dark. “I keep it a little nerdy,” Lysandra says. “If you wore it and didn’t understand any of that stuff, it would still look modern and cute, and you’d feel good in it.” To fit bodies of all shapes, she uses jersey fabric, the same form-fitting material found in some yoga pants. “I wanted to create a brand that would fit a lot of sizes.”
A Michigan native, Lysandra moved to Pittsboro in 2010 with her husband, Adam, while she attended UNC’s Kenan Flagler Business School. “We found a community to belong to,” Lysandra says, “both for me, [artistically], and for our family.”
Her studio is lined with racks of clothing and sewing machines around a large cutting table, where she measures and cuts her designs. In the corner is her desk where she keeps journals full of ideas. Sometimes her kids – Astrid, 4, and Calvin, 6 – visit the studio, though she tries to keep business and family time separate. “The reality is, if the skirt doesn’t get made, the world doesn’t end,” she says. “I try not to come into [the studio] after I pick up my kids because I want to be present.”
She spends most weekends on the road. One weekend, she might be at Durham’s Patchwork Market or CenterFest. On another, she’s in Chicago for Show of Hands, a major craft show for handmade products. She has a trip planned soon to the Essence Festival in New Orleans. Customers who like what they see often come back through her website, she says.
Eventually, Lysandra says, she’d like to expand to work with a manufacturer but won’t lose sight of her mission. “I hope to continue the conversation and the mind shift in women about how we think about ourselves,” she says. “I want to show people through my business that anybody can wear whatever they want and feel amazing about it.”
Most recently, Lysandra made some changes to her business to help others during the COVID-19 pandemic. She began making and donating masks for medical professionals, and she now sells them to the public as well. Her transition to selling face masks as well is one of the things that kept her business afloat during this trying time.
She also saw a surge in business with the rise in publicity for the Black Lives Matter movement. “People are eager to help the black community and support black-owned businesses, and as a result, I saw a dramatic increase in sales and followers,” she says.
“A lot of compounding factors have shifted my business. I’m happy to be selling face masks in addition to my clothing line and thankful for all the new faces joining my brand community over the past several weeks.” – by Lindsay Rusczak